2018 National Sales Of Home-scale Stores Above 966.16 Billion Yuan, Up 5.32% Year-on-year

- Jan 22, 2019-

Data show that the national building materials home prosperity index (BHI) in December was 93.73, up 2.92 points month on month, up 7.33 points year on year. The sales of home building materials above designated size in the country was 91.93 billion yuan in December, up 9.10% from the previous month and up 17.96% year-on-year. The accumulated sales for the whole year of 2018 was 966.16 billion yuan, a year-on-year increase of 5.32%.


The China National Building Material Circulation Association Industry Research Department explained that the BHI data of this period is that the BHI month-on-month in 2018 is slightly higher than that of the BHI data. The national building materials and home furnishing market is slightly "tailed", but the annual trend is still basically continuing in 2017. Gradually, the bottom of the L-shaped bottom under the economic "new normal" is stabilizing, and it is constantly being updated.

Judging from the situation of the national real estate market, in the whole year of 2018, under the overall tone of “Do not live in housing” and “rental purchases”, local policies continued to increase, and the regulatory policy system continued to improve. The national property market experienced a process from local overheating to overall cooling. The rapid rise in housing prices was basically curbed at the end of 2018, and the market gradually returned to rationality.

Under its direct influence, the national building materials home market performance is not eye-catching for the whole year. The lowest point of BHI in the whole year is February (traditional Chinese New Year month, the market goes out of business). From March onwards, the building materials and home furnishing market entered the traditional peak season, and BHI quickly rebounded and continued. It rose to the highest point in May (the highest point in 2017 was September), and it fell back in June when it was hot and rainy. It rebounded again in August and climbed slightly to October. In November, the market entered the low season in winter and began to fall. The tail closes the official. In the first half of the year, the overall trend was higher in the same period of 2017, but the market contracted in the second half of the year. The overall L-shaped bottom bottoming status under the “new normal” of the economy was in line with the preliminary judgment.

China Building Materials Circulation Association said that in 2018, the home “new retail” fire, the national building materials home market around the “development of smart home, building smart stores, leading new demand, promoting consumption upgrades” frequently. At the same time, more and more building materials home market market concentration has gradually increased, the strong are strong, the weak or leave. The industry reshuffle will inevitably lead to the elimination of some traditional backward stores, and the living space of regional stores will be further squeezed in some places in the future.

China Building Materials Circulation Association predicts that the 2019 national building materials and home furnishing market will be more “difficult”. It is recommended that companies respond cautiously and grasp the opportunities in the crisis. Perhaps it is a good time for strategic layout, with the upgrading of building materials and household consumption as the fulcrum and upgrading products. Innovation and change capabilities such as services, living, and living better.

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