In 2018, the home industry has gone through a tortuous year in the overall adversity. In this year, the changes in the household consumption market continue to bring new challenges to home furnishing enterprises through their own industrial structure, product quality and service level. Constantly upgrading, some excellent home furnishing enterprises can rise against the trend, and bring a lot of enlightenment to 2019. In 2018, it has entered the last month. What new trends will be in the home furnishing industry, how can we change from the contrarian trend? Let us look forward to the new year together.
Technology under the "new innovation" becomes the core competitiveness
With the changes in the consumer market, the “small innovation” style of “Shantou” is no longer the case. “The era of casually compiling a concept to attract consumers is gone forever. Even children know the Internet. Mr. Yang, who has been in the home industry for many years, told the Beijing Morning News reporter that consumers will pay more attention to the inner experience of home products.
In recent years, many home furnishing companies have gradually shifted their research and development focus to “inside”. Through the innovation of design, workmanship quality, raw materials and comfort of household products, they are suitable in the “Made in China 2025” environment. The “new innovation” products of Chinese consumers are the magic weapon for the future home industry to seize market opportunities.
Differentiated products continue to be favored by consumers
In recent years, although the scale of the customized home market has not expanded as expected, it is undeniable that more and more consumers are beginning to accept differentiated customized home experiences, and more and more families are beginning to try to “customize”. The way to meet different household needs, especially with the lag period of the "two-child era", the home consumption upgrade of the two-child family as the main consumer group will be intensively in the future, and the demand for differentiated products will be More and more concrete.
Diversified channels for symbiosis and win-win
Before and after this year's "Double Eleven", many traditional home furnishing companies, such as large-scale stores and home improvement companies, chose a variety of ways to "marriage" with the Internet e-commerce platform. From the actual sales data and consumer market feedback, they also obtained A good result. Due to the particularity of household products, there are a certain proportion of consumer groups in various channels, such as online and offline retail, home stores, etc., and in a short period of time, the balance is temporarily difficult to be broken. In the new year, how The organic use of diversified channels is a key factor in achieving good results in 2019.
Environmental consumer demand continues to increase
In 2018, the issue of environmental protection issues in rental housing has caused concern about the environmental protection of homes. Nowadays, many consumers have placed environmental protection attributes first when choosing home products, and because many consumers are in the process of purchasing, Continuously understand environmental protection knowledge through channels such as the Internet, and the environmental identification ability of household products has also been greatly improved. The improvement of consumer identification ability has made some pseudo-environmental products nowhere to be seen, and some excellent environmentally friendly products have been favored. Under the head and tail effect, environmental protection has become the key word for the reshuffle of household products. In the new year, It is the general trend to do environmental protection in a down-to-earth manner.
Service-oriented home enterprise to fine transformation
In 2018, at major home exhibitions, some big home manufacturers can be seen to do some "little things", such as a home improvement app, a data management software or even a smart light, as long as it is comfortable at home. If you make more articles, you will be able to attract consumers to stop and win business opportunities. In the new year, how to put some high-tech such as big data, VR, AR, etc. into the service experience, every home enterprise must think about it. The problem.