After 80, 90, Become The Main Force Of Smart Home Consumption

- Jan 30, 2019-

“On a weekend, I just say ‘watching movies’, the TV will open automatically, the curtains will close slowly, and the indoor lighting will automatically adjust to a suitable brightness.” Once upon a time, this was the embarrassment of many young people for future life. With the rise of smart homes, such awkwardness has gradually become a reality. At present, smart home products are increasing. From the original bulbs, sockets and cameras, more novel products such as robots, controllers and sensors have been derived. The “2016-2020 China Smart Home Market In-depth Survey and Investment Business Opportunity Research Advisory Report” released by Sansheng Consulting estimates that the global smart home market will reach US$71 billion this year.

Simplify life through technology

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Driven by network and intelligence, people have put forward new requirements in their home life. Nowadays, people want more than just a comfortable home environment, but also need to use technology to simplify their lives, in order to save more time costs and improve the quality of life.


A few days ago, the reporter visited Kunming Desheng Home, Suning Appliance, and Xiaomi Home. At present, there are two main types of smart homes on the market. One is to control furniture through mobile apps, and the other is to control furniture through voice wizards. The more common types of furniture mainly include intelligent lighting, electrical remote and timing control, electric curtains, smart speakers, high-definition video sharing system, security alarm, access control fingerprint system and so on.


In terms of price, the same function, the products of different manufacturers and different technologies are very different. The salesperson introduced that a house of nearly 100 square meters, if you simply use the Tmall Elf to control the lights, Yuba, wall sockets, TV, curtains, the price is more than 10,000 yuan. If you add video surveillance, mobile universal remote control, intelligent detection of multiple gas leaks, intrusion alarms and other functions, the price will cost tens of thousands of dollars.


The public praised the smart refrigerator


In addition to a complete set of smart home systems, there are also many smart home products on the market.


For example, Baidu, Xiaomi, Tencent, Amazon, etc. have launched smart speakers, these speakers are only a few hundred dollars. When you use it, you only need to “talk” to the speaker, you can know the weather conditions, real-time traffic conditions, hot news, smart alarms, alarms, memo, conference reminders, or singing, storytelling.


Canalys, the world's top ten analysts, recently released the first quarter of this year's global smart speaker shipment report. The report shows that the scale of China's intelligent voice market has increased dramatically, becoming the second largest intelligent voice consumer market after the United States.


Mr. Zhang recently purchased a smart refrigerator and praised it after use. He introduced that as long as the refrigerator is bound to the mobile phone, the refrigerator can be remotely controlled on the mobile phone. The user can remotely check the condition of the food in the refrigerator through the camera in the refrigerating room, and adjust the temperature in time. The refrigerator also recommends recipes to users based on stored ingredients and provides corresponding instructional videos. Consumers can also watch videos and listen to music through the TFT mirror on the surface of the refrigerator. The reporter visited and found that such refrigerators vary in price from 3,000 yuan to nearly 10,000 yuan depending on function, capacity and brand. Among them, products under 5,000 yuan are deeply loved by many young consumers.


Positive layout of major manufacturers


According to industry insiders, the concept of "smart home" first appeared in the United States in the 1980s. This concept was introduced to China more than 10 years ago, but smart homes have only been used in China for four or five years.


Nowadays, the home furnishing industry has crossed the era of “first generation home” and “functional home” and is entering the era of “smart home”. Mr. Li, who has four years of work experience in the traditional home industry, said that the emergence of smart homes can indeed meet the needs of many people. It is beautiful and stylish, and it is convenient and quick to operate. Many 80s and 90s became the main force of consumption. This group of people is capable of accepting new things. They want to enjoy a comfortable life, but they are busy and too lazy to do it themselves. This just ignites the "lazy economy" and also the intelligence. The home provides a lot of room for development.


In addition, due to the current boom in smart homes in China, the market structure has not been determined, and major manufacturers are actively deploying. According to statistics, at present, China's smart home market is led by Internet giant BAT. Lenovo, Jingdong, Xiaomi and Meizu are closely followed. Haier, Midea, Gree, Hisense and TCL have successively entered the market. Telecom, mobile, broadcasting and other operators also want to Take a share. Various brands and various smart home products are constantly emerging, and people's imagination of smart life is being realized from all aspects of life.


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