Fine Decoration Building Materials Market Brand Equally Divided Autumn Quality Determines Competitiveness

- Jan 08, 2019-

Since 2018, real estate regulation and control has continued, and the overall market has entered a stable state. The fine decoration market was affected by the policy and had a larger growth than the same period last year. According to the data of 300+ cities of Avi Cloud (AVC) real estate big data monitoring, in the first half of 2018, there were 804 new renovation projects in the country, an increase of 31.2% over the same period of last year; the market scale was 798,000 sets, an increase of 49.7%.

Building materials are still standard in the fine decoration market, and the floor heating can be expected in the future.


With the continuous development of the times and society, the fine decoration policy has been continuously introduced. After 90s, it has gradually embarked on the stage of consumption. In order to meet the needs of the new generation of consumers, the various parts of the building materials field have become the basic support for the fine decoration market. At present, the data monitored by building materials include cabinets, kitchen sinks, ceramic tiles, wooden floors, latex paints, indoor doors, switch sockets and floor heating products. According to the monitoring data of Avi Cloud (AVC), in the first half of 2018, in addition to floor heating, the matching rate of other products exceeded 95%. Tiles, latex paints and switch sockets have preferentially reached 100% matching rate. The floor heating is affected by factors such as regional climate differences. The current allocation rate is only 20.4%, but from the same period of last year, there is also a trend of growth. The future development potential cannot be underestimated.

2018H1 fine decoration market building materials parts scale

The concentration of building materials brands is high, and the domestic and foreign brands are equally divided.

From the perspective of supporting brands, in the first half of 2018, domestic and foreign brands showed a situation of four or six points. The concentration of brands in the fine decoration building materials market was relatively high. From the perspective of individual parts, the sinks and latex paints were respectively Moen and Nippon. Leading the market, the proportion of the first half of 2018 is nearly 50%, showing a situation of a foreign brand. The ceramic tile market is the domestic brand Marco Polo with a 25.4% share; in the brand share of wood flooring, the icon The 22.4% share is in the first place; the indoor door market is the largest share of domestic brands in modern homes, reaching 20.0%; the leading brand of switch sockets is Siemens, with a matching share of 32.5%; among the floor heating brands, Weineng has a share of 33.4%. Higher than other brands. Although the share of domestic and foreign brands accounted for almost half of the total building materials market, the proportion of domestic brands increased. From 53.5% in 2016 to 57.2% in the first half of 2018, the share increased by 3.7 percentage points.

2016-2018H1 fine decoration building materials market by brand nature trend

The fine decoration of real estate has become the trend of the times, and the market has gradually matured. Various localities have also introduced corresponding fine decoration and regulation policies, and the industry has entered a stage of steady development. Under the current social situation in which consumer awareness is extremely enhanced, everyone has begun to focus on environmental protection, health and safety. Therefore, the quality of building materials has become the most concerned issue for consumers and the government. It is inevitably directly affected by the safety factor of its products. Therefore, in the fine decoration building materials market, quality will be an important factor affecting the competitiveness of brands and enterprises.

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