The Biggest Commercial Explosion In The Home Appliance Industry Is Industrial Transformation And Consumption Upgrading.

- Jan 17, 2019-

In the 2019 market, China's home appliance industry's new explosions and new business opportunities are not the current favorable policies for the promotion of consumption in the country, but also the fiscal stimulus and subsidies, but from the two major industries of industrial transformation and consumption upgrading. New explosions, new catchers.

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First, with the intelligent upgrade of home appliances hardware as a breakthrough, promote the interconnection of traditional large and small home appliances, kitchen appliances, small appliances, and thus provide a smart life solution for everyone in the family, the ultimate home appliance hardware. Become a module, a component, bringing a smarter and more convenient life experience. In the end, a large number of home appliance manufacturers are thoroughly promoted, from traditional identities such as manufacturers and retailers to smart home service providers and operators.


The second is to take the personalized customization of consumption upgrade as a breakthrough point, accelerate the promotion of complete set, embedded and integrated transformation of single home appliance hardware, from the sales of one household appliance product in the past to the complete set, scene, and modular home appliances. Equipment changes. Therefore, it is possible to promote the comprehensive and multi-service system of home appliance enterprises, completely pursuing the change from the scale of scale to the profit of operating profit, and truly transforming the quantity into quality.


Standing on the new starting point of competition in the home appliance market in 2019, the direction of these two roads is very clear for all home appliance manufacturers, and there is no need for big cross-border innovation and investment. The former is concerned with business opportunities from home appliances to the pan-home industry. It is necessary to jump out of home appliances and build home appliances, and then define and sell home appliance modules, which will bring new business opportunities for product synergy and interconnection of different home appliance brands;


The latter is concerned with the changes in market demand from a single home appliance to a complete set of home appliances, especially for different scenarios such as kitchen, living room, bedroom, and bathroom, providing a complete set of customizable and designable home appliances, gradually forming an integrated design and The integrated installation service realizes the expansion of multi-category materialization of a single brand.


These two changes are not unfamiliar to many home appliance manufacturers. Behind it is the self-innovation revolution and iterative power support of traditional home appliance enterprises. In the process of the transition from home appliances to smart home appliances and smart homes, Haier, Changhong, and Midea, Hisense, and even Galanz and Gree have already detonated from the technological innovation and industrialization to the commercialization. The exploration and accumulation of the year or so, and the most companies have been more than 8 years, has been exploring the layout and exploration from home appliances, smart terminals to home, smart life.


In the same way, the dual changes in this industry and consumption not only attract the participation of many traditional home appliance giants, but also attract cross-border rushing and layout of enterprises from different industries and fields. Among them, the hardware start-ups represented by Xiaomi seem to be inevitable. From the beginning, they have laid out the terminal consumer demand from the whole scene and multi-dimensional layout of the family. At the same time, Huawei, Ali, Jingdong, Suning and other technology companies, Retail companies, e-commerce platforms, and even a large number of mobile phone companies such as Yijia, OPPO, and the newly established smart hardware companies that have just been established in the last 2 or 3 years are launching various smart terminals for home scenarios, including but not limited to Home appliances category, I hope to divide a piece of cake from it.


From the perspective of marketization and commercialization, it is not surprising and unexpected that home appliances are the most important entry and protagonist of all households in the intelligent era and the IOT era, and are optimistic about innovative companies and capital markets from all sides. At the same time that many enterprises cross the border into the home appliance industry, home appliance companies can no longer "retreat and retreat", and even choose to "get away from it". Instead, they should take a new step into the ecological expansion of the IoT from the home appliances to the various smart terminals of the family. .


However, in just over a year, from Xiaomi to Huawei, from Ali to Suning, more and more companies have begun to build home appliances and compete in the home market, while promoting everything from home appliances to smart door locks and smart drying racks. Intelligent mirrors, etc., to cover the coverage of smart terminal products and the needs of different life scenes one by one, I believe this is just a new starting point. More opportunities are also, who can win the trust of users with more products, better experience, and better service.


Of course, for many home appliance companies, the IoT detonation from home appliances, smart home appliances, and smart homes is not very meaningful for the commercial development and consumer market in the short term. It is easy for many home appliance manufacturers to fall into the market again. The speculation of hot water boiled and then dumplings. Here, all manufacturers are reminded not to wait, not to wait and see, but to start with small living scenes, such as kitchen, bathroom, living room, bedroom, to promote the complete set of links between different home appliances, to wait for experience and level After maturity, consider the all-round detonation of the smart home system.


To put it simply, in the short term, home appliance companies rely on the cultivation of consumer demand for complete sets of household appliances and market detonation; however, in the long run, the entire home appliance industry must rely on the cultivation and detonation of the smart home market.


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