Home, in every Chinese mind, occupies a very important position. Home improvement is also a major event in people's lives. In a sense, the development of the home improvement industry has a profound impact on and changes the way people live. With the advent of the Internet era, the traditional way of relying solely on offline home improvement products and services has been transferred to the Internet. With the help of the Internet to de-intermediate, more and more owners have begun to obtain them more conveniently and quickly. Home improvement products and services.
Internet home improvement was born under this general trend. With the traffic dividend brought about by the advent of the Internet era, Internet home improvement has achieved rapid development in a short period of time, and Internet home improvement companies like Tuba Rabbit and Qijia.com have been born. Capital is involved, and giants are constantly changing. The seemingly traditional industry of the home improvement industry is beginning to shine. Originally, the original home improvement industry became alive under the blessing of Internet technology, and the efficiency of the home improvement industry began to slowly increase. A efficiency revolution in the home improvement industry began.
However, just focusing on efficiency may have deviated from the most essential characteristics and significance of home improvement. Only when it comes back to the home improvement industry itself, focusing on landing and construction is the foundation of the home improvement industry. The Internet-based development model will not allow the Internet home improvement platform to pay too much attention to construction. Compared with the acquisition and empowerment of traffic, construction is not an easy task. Because of this, Internet home improvement may be destined to be a time of progress, not an end, until the Internet dividend disappears, the home improvement industry still has to return to the industry itself.
Therefore, we have seen that when the Internet dividend period has passed, more and more home improvement platforms have begun to focus their development on the specific processes and links of the home improvement industry. Design, construction and building materials are important aspects of their concern. Under the background that new retailing is becoming a development trend, opening up a new situation in the home improvement industry in the form of new retail, and deepening the empowerment of home improvement companies, is becoming a trend.
The new retail era is coming, Internet home improvement is beginning to change
Undoubtedly, Internet home improvement is being abandoned by home improvement practitioners. They no longer regard Internet home improvement as the only weapon they have entered into the home improvement industry. In the context of the mainstream of the new retail era, Internet home improvement has also begun a journey of integration with new retail. With the new retail technology, models and means deeply involved in the specific process and links of home improvement, Internet home improvement is opening a new transformation.
The transformation of the home improvement industry began to shift from C-end users to B-side users. We all know that the era of Internet home improvement is mainly based on the acquisition of traffic. After the large-scale Internet home improvement platform has gathered enough traffic, it will start traffic empowerment. Internet home improvement platforms such as Tuba Rabbit and Qijia. It is to follow this rule. With the help of traffic shaping, the efficiency of traditional home improvement companies to get traffic has improved a lot, but the way they provide home improvement products and services has not really changed.
It is just a way to transform the home improvement products and services to connect and connect with users, without changing the home improvement products and services themselves. It only works in the traffic dividend period. When the traffic dividend period has passed, the home improvement industry still has to return to the home improvement. The industry itself, not just the acquisition and delivery of the flow of traffic. With the help of new technologies and models to change the B-end, the promotion of the efficiency of the home improvement industry will become a major development direction in the future.
The large-scale traffic platform in the Internet era, through the research and development of new technologies in the home improvement industry, the construction of the database of the home improvement industry, the integration of the new model of the home improvement industry, and then through the provision of technology, data, models to the B-end users, so that the B-end users get enough The change has finally led to a renewed improvement in the performance of the home improvement industry. The development of the home improvement industry began to move from traffic empowerment to deep empowerment, and as a result, a new phase of the development of a new home improvement industry began.
Say goodbye to the line, the regression line, the home improvement industry is returning to the essence. Although the advent of the Internet era has shifted people's access to home improvement products and services from offline to online, the home improvement industry has always been a heavily oriented industry. Just by simply embracing the Internet and simply doing traffic empowerment, instead of changing the home improvement industry itself, the home improvement industry cannot necessarily change the industry itself.
When the new retail era is approaching, the convergence of online and offline has become a major trend. Many Internet giants have begun to deploy offline scenes, and continue to create offline scenes through capital operation. In this case, the development of the home improvement industry has also begun a farewell line, actively embracing the offline journey. We are seeing more and more home improvement platforms beginning to penetrate into the process and links of home improvement through the combination with offline, which may be the most important part of the home improvement industry.
Through the establishment of contact with the home improvement company of the next line, the home improvement industry has begun a new transformation. The superficial flow of the army began to be replaced by real changes, the home improvement industry began to return to the industry itself, and the industry's performance was re-improved through industry changes. Relative to the simplicity and surface of the flow, the home improvement industry under the regression line has begun to find the right development path. In the new retail era, the home improvement industry has opened up a process of moving from online to online, moving from the skin to the inside.
Saying goodbye to tradition and tradition, the home improvement industry is starting to get new. The impression of the home improvement industry is always a look of old-fashioned, even in the Internet age, this impression has not changed. Because although users get some of the more trendy technologies such as VR, AR, panoramic roaming, WYSIWYG, etc. when they get home improvement products and services, these technologies are just a sales tool, and when the owners really renovate They still face traditional home improvement companies, traditional construction workers.
Backwardness, tradition, and obsolescence are still the established impressions of many people in the home improvement industry. Today, people's consumption upgrade has become a development trend. If only traditional home improvement products and services are used to meet the needs of current users, it is obviously outdated. Through the blessing of new technologies, the process and links of the home improvement industry will be changed, and the design methods, construction methods and building materials production methods of the traditional home improvement industry will be changed to realize the true transformation of the home improvement industry.
The construction workers in the home improvement industry are no longer the guerrillas of the traditional era, but become industrialized construction workers; the designers in the home improvement industry are no longer designers who use CAD, 3DMAX and other design software to scratch their designs. It has become a trendy designer who can integrate data resources and add inspiration to self-design; building materials suppliers in the home improvement industry are no longer just blindly marketing people based on their own judgments about the market, but become market-based. Big data, user demand data for material suppliers of purposeful production...
Perhaps, only by changing the internal processes of the home improvement industry, the internal participants have undergone a transformation, and the traditional, backward, and old phenomenon that the home improvement industry originally left for people can be transformed. When the new retail era is coming, especially the end of the Internet era, and the rise of new technologies, they may be able to bring real growth to the home improvement industry. Only the elements of traditional home improvement have changed, and the products and services of the home improvement industry can be changed. The impression of the home improvement industry can start to become new and trendy from the traditional, old and backward.
The function and role of the home improvement industry is no longer limited to the decoration itself, but is beginning to be associated with people's lifestyles. Whether in the traditional era or the Internet era, in fact, the function and role of the home improvement industry has not fundamentally changed, and decoration has always been the main reason why people choose home improvement. When the new retail era came, the traditional decoration function of the home improvement industry began to disappear gradually, especially with the advent of the hardcover delivery era, the decoration function of the home improvement was further weakened. On the larger level of the future home decoration represents a way of life, through the home decoration, people can get a greater level of satisfaction.
Every aspect of people's lives can find footnotes in the home improvement industry, and home improvement becomes a collection and disperser of people's lives. Through home improvement, we can't help but get a home that is as good as we want, and we can generate more connections with the outside through home decoration. The household appliances and home improvement products used in the home improvement process are one after another, which is connected with the outside world. In the Internet of Things era, the external functions of China Unicom carried by the home improvement industry will become more obvious.
The home improvement system built by the Internet home improvement era with only the main purpose of living in it will be replaced by new derivative functions. For the home improvement industry, the expansion of its own functions and functions can not only solve the pain points and problems brought by hardcover delivery, but also enable home improvement to find more development possibilities, thus bringing the development of the home improvement industry to a new stage.
When the Internet era is over and the new retail era is approaching, a new transformation is taking place in Internet home improvement. Just relying on technical means to reduce the processes and links in the home improvement industry, without changing the internal logic of the home improvement industry, the market is losing more and more. With the decline of capital, the decline of the Internet dividend, we are changing in the Internet home decoration, when the new retail rises, finding a new development method suitable for the home improvement industry may bring the development of the home improvement industry to a new stage.
Under the new guise, where is the new retail butterfly of the Internet home improvement?
Unlike the Internet era, which is simply a simple de-intermediation, almost all development models in the new retail era are more concerned with the industry itself, not just conceptual innovation. Because in the Internet age, the ultimate goal of all business models is to transform C-end users, and in the new retail era, the ultimate goal of all business models is to transform B-end users.
As new retailing becomes a new enthusiasm, finding new opportunities for Internet home improvement under this turmoil may be the key to the development of the home improvement industry in the future. Taking the Internet home improvement as a guide, we may be able to find a more realistic development path, rather than simply playing the concept and marketing.
The Internet home improvement in the new retail era will really return to construction. Construction is always the key to determining the success or failure of the home improvement industry. With beautiful drawings, subversive models, and cool black technology, if there is a lack of construction and implementation, all the subversive transformations will have a pile of waste paper, no use. When the new retail era approached, Internet home improvement began to abandon those so-called conceptual innovations and began to truly return to construction. Internet home improvement platforms such as Tuba Rabbit and Qijia.com are working hard in this direction. Only when they return to construction, provide good home improvement products and good experiences to users, users will be willing to pay, not just doing Conceptual word game.
Returning to construction, the most important point is to change the traditional construction mode, truly transform the traditional decoration guerrillas into industrial chemical workers, turn the traditional construction tools into black technology, and turn the traditional building materials supply logic into Controlled product supply with specific data support. Only in this way can the Internet home improvement in the new retail era be innovative in construction, and truly bring the development of the home improvement industry to a new stage.
Home improvement will no longer be just a matter of home improvement company, a new model of Internet home improvement based on the user's deep experience will emerge. We all know that one of the biggest features of new retail is to change the traditional supply of products and services in the traditional sense, but to allow users to deeply participate in the actual production and process of the product, by truly establishing a user-centric approach. Strengthen user supervision and feedback for upstream merchants, rather than simply accepting merchants' merchandise supply.
The same is true for the home improvement industry. In the traditional era and the Internet age, users are only a passively accepted role, not a process of active feedback. This way, the products and services provided by the B-end merchants can not really meet the needs of the users, and ultimately cause the pain points of the users and the decline of the user experience. Entering the new retail era, especially with the reconstruction of people, goods and fields, the greater the role played by people, the experiential consumption gradually replaced passive consumption, thus bringing the development of the home improvement industry to a new stage.
The butterfly change in the Internet of the new retail era is that users begin to actively participate in the actual construction process of the home improvement industry, and they are no longer just passively accepted, but the experience is greatly reduced. When the Internet home improvement opens a new butterfly, the first thing that needs to change in the Internet home improvement in the new retail era is the change of the user's role.
Home improvement is no longer meant to "live" but to "live." Whether in the traditional era or in the era of Internet home decoration, people choose home improvement, and a large part of it is to live in. At this stage, fast, simple and transparent decoration is the goal they pursue. Therefore, at this stage, we have seen the deintermediation of Internet home improvement brings a steady stream of users. Because at this stage, the user's needs are to be able to quickly enter the new home.
Entering the new retail era, especially the advent of the era of user consumption upgrades, users' needs have simply moved in and become a good place to live. At this stage, if we still meet the user's needs according to the traditional supply mode, it will inevitably cause user discomfort. By actively participating in the home improvement process, it is a major development direction to more accurately divide the home improvement products to meet the new needs of users. We have seen that many home improvement companies and platforms are actually doing this refinement and classification, to meet the needs of different users through different products, so as to achieve the user's "live" better development goals.
The advent of the new retail era has opened up a new imaginary space for Internet home improvement, just to follow the traditional logic to make the supply of products in the home improvement industry is losing market. Opening up the home improvement industry with new technologies engulfed by new retail outlets will become the development focus of the next stage. Deeply digging and innovating home improvement models, subverting user experience, or opening up new developments in the home improvement industry. prelude.